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#GoGold with Gold & Diamond Sbangles on PRET*TY for TLC Foundation & Pediatric Cancer Awareness

12/11/2013

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Join us and #GoGold in support of the Ty Louis Campbell Foundation! 

Shop Sbangle's Gold & Diamond campaign directly on the PRET*TY store http://prettystore.storenvy.com/ where 25% of the sale of each Gold & Diamond Sbangle sale will go directly to the Ty Louis Campbell Foundation.

Visit the SuperTy website, Follow @SuperTyCampbell on Twitter, and Like TLC Foundation on Facebook to learn more about how you can support TLC Foundation's efforts to raise awareness of and fund research for the cure to pediatric cancer.

Please see the Ty Louis Campbell Foundation's 2013 Impact Report below to learn about their efforts and how you can help Super Ty rid the world of pediatric cancer once and for all.

"Now that Black Friday, Small Business Saturday and Cyber Monday have come and gone, we thought it would be appropriate to reach out to friends of the Ty Louis Campbell Foundation with a year-end update on the day that is now dubbed, Giving Tuesday.  We set up a fundraising page for Giving Tuesday with a year-end goal of raising $5,000.  If everyone on this distribution packed a lunch or skipped the Starbucks for one day and instead donated $5, we would reach that goal in no time!   Just click on the following link http://givingtuesday.razoo.com/story/Tlcgivingtuesday.

Giving Tuesday is intended to be a reminder to make a charitable contribution at the start of the holiday giving season, but it is also a day where we wish to reflect on the impact that all of your previous giving has made in the world of fundraising for childhood cancer research. 

We can't believe one year has passed.  And what a year it has been!  In December 2012 we walked into the office of the newly decorated Ty Louis Campbell Foundation for the very first time, and it is our favorite place to be ever since.  Thanks to a handful of dedicated volunteers, walls were painted, carpets were stripped, furniture was delivered and computers were donated/installed.  We were ready to continue what Ty started by fundraising for childhood cancer research through the newly established Ty Louis Campbell (TLC) Foundation. 

Fast forward one year, and even we are happily surprised by all that has been accomplished, and we have you each and every one of you to thank. Your generosity will help us fund innovative research geared toward the discovery of safer, more effective treatments for the deadliest of childhood cancers.   

OUR FUNDRAISING SUCCESS

1 - YOU.  Everyone on this email list has made a donation or purchased a ticket to a TLC fundraising event.  Each and every one of you... your fundraising efforts, your volunteered time, your donations, your participation in various events... is fueling the fight against childhood cancer.  Through miscellaneous events and contributions, we have raised more than $130,000 to fund innovative, life-saving research.  
 
2 - THE MUDDY PUDDLES PROJECT raised more than $70,000 for childhood cancer research, and our inaugural event was attended by approximately 2,000 people!  We hope you will join us again on August 9, 2013 at Camp Kiwi, NY.   SAVE THE DATE!

3 - FIRST ANNUAL TYATHLON (triathlon, 5K and kids obstacle course) in Mahopac, NY was a huge success, raising more than $65,000 for the cause.  We hope you will join us again on September 27, 2013 - SAVE THE DATE!

4 - GO GOLD INITIATIVES. This September we had various activities taking place all over the tri-state area and beyond.  In fact, more than 68 sports teams wore gold in New York, Connecticut, New Jersey, North Carolina, Arizona and California!  Hundreds of homes and storefronts donned gold lights and gold ribbons and our local stores and restaurants took donations at the register.  These "Go Gold" initiatives raised over $12,000 and we expect that number to double in 2013!

5 - ROCK THE HOUSE The TLC Foundation was welcomed in Dallas, TX when we were the beneficiaries for the first annual Rock the House fundraiser at Rockhouse Studios.  Everything is big in Texas, and our friends made sure those words would ring true, bringing in more than $35,000 for the cause. 
 
6 - PRET*TY.  In support of our efforts to raise awareness by "going gold" we also launched a new line of beautiful, charitable jewelry named PRET*TY (Ty inspired the T-Y in PRET*TY).  Finally, colorful silicone awareness bracelets are NOT the only option!  In our first month, alone, we grossed more than $11,000!!  Be sure to visit www.prettystore.storenvy.com when shopping for the holidays this year!  We have the perfect gifts that give back with 100% of the proceeds benefitting TLC. 
 
7 - VISIBILITY.  Since Ty's passing, we have seen tremendous visibility for the cause.  We appeared on national news segments including The Doctors, we had celebrities talking about Ty including Chris Evans (Captain America himself) and Taylor Swift, we presented about childhood cancer awareness at the Sohn Conference to more than 2,200 attendees and we have grown in our social media community to include more than 18,300 fans on Facebook.   

WHERE DOES THE MONEY GO?

We are so proud to share news about our research investments thus far.  We feel a tremendous responsibility to make sure each and every penny is placed in the hands of the most promising researchers.   

ST. BALDRICK'S  

As partner with St. Baldrick's, the TLC Foundation has agreed to co-fund a minimum of 1-2 large research projects annually.  Since 2005, the St. Baldrick's Foundation has awarded more than $103 million to support lifesaving research, making the Foundation the largest private funder of childhood cancer research grants. Funds awarded enable hundreds of local institutions to participate in national pediatric cancer clinical trials, which may be a child's best hope for a cure.  This partnership enables TLC to leverage their world-renowned Review and Advisory Board, helping us to make the most informed investment decisions.   For more details, visit http://bit.ly/16nJI8H.

THE CHILDREN'S BRAIN TUMOR PROJECT AT WEILL CORNELL
We are proud to help fund such an innovative initiative with the introduction of the Ty Louis Campbell Fellowship at the New York Presbyterian/Weill Cornell Medical Center. Because so many different types of brain tumors are considered rare, such tumors simply do not get the funding that researchers need to find a cure. The Children's Brain Tumor Project at Weill Cornell offers physicians the unprecedented ability to quickly analyze the genomic data of a tumor, allowing for personalized tumor therapy and affording new hope to patients. With that individual genetic information in hand, researchers hope to identify alternative delivery methods and drugs that specifically target each young patient's tumor.

And this is only the beginning.  Thank you for your continued support.  We look forward to sharing even more success in 2014!"  
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